Our product solves a pain point- end consumers see the benefits of playing games and interacting with different apps on a larger form factor.
He added, Most of our growth has been purely organic, with minimal paid marketing campaigns. On their growth strategies, John added they they make it a point to attend different conferences worldwide and reach out to end consumers and enterprises both online and offline, when possible. BlueStacks can also be embedded into an enterprise’s website and users can play Android or PC games within BlueStacks directly. Enterprises can choose from three custom plans and test apps and customer issues on Bluestack’s virtual platform. John admitted that while advertising is their lowest hanging fruit, they are monetising through other means and have tasted success.īluestack has publicly listed three enterprise clients, one of which is Indian e-commerce player Flipkart. Bluestacks allows companies to reach out to a specific demographic of users on Twitter, Facebook, TV and even on the Google Play Store. The tournament begins on Twitch at 6AM Pacific Daylight Time April 7 on the BlueStacksInc channel and is sponsored by Glory4Gamers.As Bluestacks is free to download and use for end consumers, the company monetises through advertising and through custom tools and services for enterprises. The fact that millions of people can stream Castle Clash to Twitch without us doing anything is massive."Īs part of the deal, BlueStacks is hosting a 16 player tournament of top Hearthstone players using the mobile version of the game, streaming live to Twitch in which the winner will receive $2,500. "We've been approached to put an SDK in our games, but that's bandwidth we don't have. "We've always known our mobile games look and sound awesome on PC, but streaming them from a phone is complicated," said IGG SVP, Mark Zhang, developer of Castle Clash. Sharma said he expected mobile titles such as Hearthstone, Castle Clash and Vainglory to benefit from the move. "BlueStacks has the mobile equivalents of the most popular games on the Twitch platform - especially midcore RPG titles. Now streaming the Android version of Hearthstone from your PC We've cut all of that out," said BlueStacks CEO, Rosen Sharma. It involved multiple devices: a tablet, a webcam and wires. "It used to be hard to stream a mobile game. The deal is based on BlueStack's integration of Twitch's recently opened APIs. Similarly, BlueStack users will be able to view Twitch content within the BlueStacks app. In a move guaranteed to simplify the process of getting mobile gameplay streamed and hence widen the available content, Android-on-PC outfit BlueStacks has signed a deal with Twitch.įor stream creators within the 130 million-strong BlueStack community, the result is that they will be able to broadcast their mobile game content directly to Twitch via their PC.
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